Spotify gets social, launches comments section for podcasts

• Spotify is rolling out a comments section for its podcasts.
• Comments have been a long-requested feature. After its release, it will facilitate interaction between creators and audiences on the platform.
• The feature is expected to begin rolling out this week, and all users will have access to it by next month.

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Until recently, Spotify users had no way to interact with podcast hosts through the platform. Any comments or insights would have to be shared through social media platforms or other external channels. But Spotify’s recent update is changing that.

Spotify recently announced it is launching a comments section for podcasts that will allow creators and audiences to interact directly through the platform. Spotify already allows podcast hosts to create Q&As and polls, and the new comments feature will further audience engagement. Unlike in the case of its competitor, YouTube, however, all comments will be set to private. Creators will need to view and approve comments individually. Once comments are approved, they will appear on the podcast page.

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