How Honor is leaving Huawei behind and planning to conquer Western markets

Credit: Rita El Khoury / Android Authority

It’s been 20 months since Huawei sold Honor under the pressure of looming US sanctions and dissociated itself entirely from its former sub-brand. But you’d be forgiven if you thought the two companies were operating under the same roof until this very day. A simple look at the Huawei Mate 40 Pro and Honor Magic 4 Pro, or the Huawei P50 series and Honor 70 series would tell you that the similarities the two brands shared over their existence are still there, and they run more than a little skin-deep.

But things have been changing behind the scenes. It’s a case of the understudy being told to get on stage under thousands of spotlights, then struggling between carrying the legacy of their predecessor and affirming their own identity.

from Android Authority https://ift.tt/E7hwWrQ