This was the fastest growing smartphone brand in 2024 despite its absence in US

Credit: Robert Triggs / Android Authority

• Xiaomi beat Apple and Samsung to become 2024’s fastest-growing smartphone maker.
• Samsung and Apple, the market leaders, saw marginal declines in market share.
• Xiaomi’s growth was driven by portfolio realignment, premium device focus, and aggressive expansion.

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2024 was finally a good year for smartphone makers following a rough 2023, which saw the lowest phone sales in a decade. According to Counterpoint Research, the smartphone market actually grew by 4% in 2024 compared to the previous year, which is a positive sign for both buyers and phone makers. One of the key highlights from Counterpoint’s latest report is the fantastic growth journey one particular smartphone maker has been having.

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