Google’s AI could soon be making ads for Coca-Cola

Credit: Rita El Khoury / Android Authority

• Google and WPP have announced an AI-focused partnership.
• Google’s AI will help WPP create ads, optimize campaigns, and even write ad narration.

---

Google and WPP (the world’s biggest ad group) announced a landmark partnership. This collaboration will see Google’s powerful Gemini AI technology integrated into WPP’s marketing and advertising operations. The potential impact is enormous: Google’s AI tools could soon be generating ads for some of the world’s most recognizable brands, like Coca-Cola, L’Oréal, and Nestlé.

WPP is the parent company of famous advertising agencies such as Ogilvy, Wunderman Thompson, and VMLY&R. The UK-based firm aims to significantly boost its marketing efficiency and effectiveness by combining Google’s expertise in generative AI with its treasure trove of marketing and advertising data.

from Android Authority https://ift.tt/UWfjGgF