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Apple beats Samsung for first time for most shipments in Q4 2023

Apple logo Mac Mini M2 2023
Credit: Oliver Cragg / Android Authority
  • A report about worldwide smartphone shipments shows the segment grew by 8% year on year in Q4 2023.
  • The data says that Apple led the market with 24% of worldwide shipments thanks to the new iPhones.
  • This is the first time Apple has beat Samsung in this regard.

New data about worldwide smartphone shipments in the fourth quarter of 2023 is coming in. Reportedly, Apple became the top vendor in the market after the launch of the iPhone 15 series, a first for the tech giant.

A new report from Canalys dissects how worldwide smartphone shipments broke down in Q4 2024. According to the research, worldwide smartphone shipments grew by 8% — 320 million units — year on year (YoY) during the quarter. However, the most surprising aspect of the study is Apple’s performance.



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